EventTrack - Smart Card Product

          EVENTRACK TM is a turn key solution offered by Smart Card Solutions for tracking attendance and lead retrieval at annual meetings, conferences, events, and trade shows, as well as providing an electronic stored value option. MagicLine, a regional debit card provider from Michigan, first used the EVENTRACK TM system in June of 1996 at their annual trade show. Since then, the EVENTRACK TM system has been used at numerous tradeshows and events, and has allowed event planners and exhibitors to track leads and attendance more efficiently than ever before. 
Through great successes at largely attended shows, EVENTRACK TM continues to expand its user base and is being utilized by companies such as Microsoft, Dell, Compaq, Sun Microsystems, Citrix Systems, and Lawson Software.

EVENTRACK TM utilizes smart chip cards or magnetic stripe cards and point-of-sale (POS) terminals for tracking data. Card printers from Eltron are used to create custom event badges by visually personalizing the cards with names and event logos as well as encoding information on the card. The cardholders demographic information is captured at event registration, and loaded into the system and onto the card. When the cardholders present the badges at each booth, the card is inserted or swiped at a POS terminal, and the data is captured.

The EVENTRACK TM system is scaleable, flexible and configurable. Each exhibitor’s specific needs can be addressed simply by changing the system parameters. The customizable features of EVENTRACK TM include the ability to randomly select prize winners at each exhibitor booth. This feature can provide additional incentive for the attendees to visit participating booths. In addition, EVENTRACK TM allows each exhibitor to organize a list of qualifying questions or product codes so that they track responses for each attendee when the card is presented. EVENTRACK TM can also track additional information such as gift certificates, or hold stored-value for vending, concession or retail/restaurant sales.

At designated times during each event, all of the collected information stored in the terminal is uploaded to the EVENTRACK TM database. Each exhibitor can then securely access their data on the EVENTRACKTM web site with a login ID and password that is supplied to each user. The data can be downloaded to various file formats either during the event, or up to 30 days after the event.

SCS provides the smart cards or magnetic stripe cards for the system, and will work with the event organizer to create the artwork for the cards. The cards can also represent a sponsorship opportunity where a sponsor could pay to advertise their name and/or logo on each card. For example, a radio station sponsored smart cards for Cyberfest'96 by producing a four card collector set featuring rock bands, including Smashing Pumpkins, Alice in Chains, Nine Inch Nails and PearlJam

EVENTRACK is a registered Trade Mark of Smart Card Solutions, LLC.